>Be creative, explore more



If a basic, single type of tile design isn’t your cup of tea then SHREEJI Artica team could be the best place to contact. Our aim is to make people aware of latest trend and ideas for innovative homes and corporate.

We assist people with their own designs and choices, and let them create their imagination in realism.

Combining styles and patterns of ceramic tiles with floor and wall products can give a room a unique and aesthetic balance. Wall tile style usually come in smaller size and with higher gloss, and large floor tiles are designed to adhere to walls.  Use of multiple tiles to create a colored, textured mixture with a personality all its own. Likewise, put your ties in a bag, and smash them to pieces with a hammer to create little tiles of different shapes and sizes. Now you are free to put in random way within anyone’s imagination.

In addition to styles, we also provide decorative tiles that can be used to create intricate patterns and borders. Patterned borders comprised of different size tiles or different colors can create timeless looks. Simple variations in color, shape or size can be patterned within the same room or across several adjoining rooms. 

The tile that is most prominent throughout the largest areas is called the SHREEJI Artica.

Pratik Patel (B.D.M.)
Shreeji Ceramic Ind.
Morbi (INDIA)

>Why Social Networking is Important For Your Business?

>Social networking is probably the most significant business development of 21st Century.

During the year, social networking morphed from a personal communications tool for young people into a new vehicle that business leaders are using to transform communications with their employees and customers, as it shifts from one-way transmission of information to two-way interaction.

A year ago, many people poked fun at Facebook as a place where kids shared their latest party news. Today more than 600 million users worldwide are active on the site. The most rapidly growing demographic is people over forty. More than 300 million people spend at least one hour a day on Facebook. Approximately two hundred million people are active on Twitter in spite of – or because of – its 140-character limitation. Another 100 million use LinkedIn. None of these social networks even existed at the beginning of the decade.

Many top leaders are active social network users. Why? Because these social networks are a unique way of broadly communicating real-time messages to the audiences they want to reach. They can write a message anywhere, anytime, and share it with interested parties without any public relations meddling, speech writers, airplane travel, canned videos, or voicemail messages. Now their words are much more authentic and can be remarkably empowering.

More and more companies are also realizing that social media can be a powerful crisis management tool:

The biggest threat presented by social networks is that the power has shifted to the customer who can, if dissatisfied with the business, impact the business and brand very publically. Alone this year there have been some major attacks:

In fact, brands who take on board the criticisms they hear on Facebook, Twitter or through social media monitoring, and then try to improve on them, will be the ones who continue to grow and prosper. Every single piece of information that is picked up online, be it good or bad, is a valuable learning.

Pratik Patel (B.D.M.)
Shreeji Ceramic Ind.
Morbi – INDIA

>Tiles for You


Tile has been around for a long period of time. Tile was used as far back as ancient Greece and Rome. The tile at that time was mostly made of marble or other polished stones.

The Tiling used in homes today is mostly made from ceramic. Ceramic is somewhat inexpensive to wears well in homes and is impressive that most people are willing to pay to have installed in their homes.
Tile consisting of marble is very expensive and is not used in most homes. Like everything else in home décor, the trends for tile flooring have changed gradually throughout the ages when it comes to design, quality and materials.

When considering tiles materials for various rooms in the house, for the kitchen and bathroom many people choose due to its durability, beauty and resistance to water and humidity. When ceramic materials are installed and cared for properly, they can last the life of the house and maintain their appearance.

Pratik Patel (B.D.M.)
Shreeji Ceramic Ind.
Morbi – INDIA

>What is the Universal Design?


Indians are living longer, and that means more of us are sticking around to face the challenges that come with extended life spans.  As Boomers cross the threshold into their golden years, they want that threshold to still lead into their own beloved homes—not facilities for the aging.
Universal Design is a practice that ensures spaces are comfortable, usable and accessible no matter the age or stage of life of the individuals using those spaces.  In Universal Design, all aspects of space planning and all products and materials are chosen for functionality first and foremost.
Though the idea is to make things and places viable for everyone, designers must apply Universal Design in a very thoughtful, personal way. Universal Design touches every square foot of an environment, providing careful consideration for its usability no matter people’s physical abilities. Just as Universal Design has made commercial facilities accessible for everyone, it can make residences viable for aging occupants.  
Certainly, the selection of flooring and surfacing materials plays a big part in the creation of a universally designed home or facility.  Tile is an important choice to meet the needs of an aging populace.  It’s easy to keep clean, won’t trap allergens and allows for mobility for wheels on a wheelchair or the scuffle of slippered feet accompanied by a walker.

Tile used in conjunction with innovative drainage and installation systems allows for transition less or nearly transition less showers.  With proper planning, shower areas can be flush with the main floor of the bathroom or wet area, eliminating potential trip hazards, allowing for easier cleaning and supplementing convenience and comfort.
More and more people are deciding it’s better to make choices for the future in the present, while there’re funds and stamina to handle the remodel or new construction project.
The investment in tile for Universal Design is forward-thinking and wise.  Tile is a lasting material that is beautiful and easily maintained, a fitting selection for now and the future.

Pratik Patel (Business Development Management)
Shreeji Ceramic Ind.
Morbi – INDIA

>Morbi lines up Rs 9,000m. investment

>India’s booming ceramic sector is about to receive another gigantic shot in the arm. According to sources, the Morbi-Thangadh region is all set to invest upwards of 9,000m. Rs in the coming year in a bid to improve the overseas competitiveness of the region’s products.
With the USA and Europe firmly on the export radar, companies in Gujarat see an improvement in service and quality as being key to assuring their ability to seize increasing levels of overseas market share.
There are over 400 units in the Morbi-Than region alone, which account for a total production of nearly 1.7 million sq metres of vitrified tiles per day – some 70 per cent of the country’s total production. At present a large chunk of this is consumed in the domestic market. While the export share is less than 14 per cent.
 “The total investment this year, including in expansion and new units, is likely to touch the Rs 9 billion mark,” said Girish Pethapara, president, Gujarat Vitrified Tiles Association.
The Morbi-Than brand has already created a loyal market in Dubai and other African countries and is now looking to spread its wings further.

-by public dispatched report.