>While using ceramic tiles of the same type, size and finish, some floors and walls achieve a strong impact and are capable of making a significant contribution in terms of architectural quality, while others go totally unnoticed. What is it that makes the difference? The quality of the project. It might sound obvious, but it is not.
Here, we have frequently pointed out that Shreeji ceramic tiles are unique amongst floor and wall covering materials for their ability to combine aesthetic and technological qualities. This means not only high performance characteristics, which can be measured and certified by means of comprehensive standards, but also the intrinsic characteristics of the production process which a number of very different qualities to be combined in a single tile. At the same time their characteristics of the functionality and durability allow them to perform their functions to perfection. Ceramic tile is a sustainable product, whose environmental impact over its entire lifecycle from raw materials quarrying through to industrial production, demolition and disposal of debris has been drastically reduced over the years. This is a result of intensive technology and plant engineering innovation promoted by Shreeji ceramic.
So while there are no doubts about the quality of the materials, designers must be aware that each individual product has to be specified and installed to the highest standards if its aesthetic and technical potential is to be fully harnessed.
The role of designers is therefore not limited to product selection.
Pratik Patel (Business Development Management)
Shreeji Ceramic Ind.
Morbi – INDIA